Apple Reveals Its Newest iPhones

Written by Jennifer Clark
Posted September 11, 2019

It’s that time of the year again. Apple (NASDAQ: AAPL) has unveiled new iPhone models at its iPhone launch on Tuesday, September 10. Some are already saying that Apple isn't bringing much to the table when it comes to the line. While, the technology doesn’t seem to be innovative enough, I don’t believe it’s going to impact Apple significantly. 

The new base model, the iPhone 11, will start at $699. This is already a much lower price compared to its previous line of smartphones, which I think is significant enough. Even though most of us are paying for our phones on a month-to-month basis, it’s still nice to know we won’t have to pay that much for a device that will be obsolete after a year. 

Apple also unveiled its higher-end models the iPhone 11 Pro and iPhone 11 Pro Max. These models will have an improved camera system with three cameras. They’ll also have better battery life than previous models, with the iPhone 11 Pro lasting four hours longer than the iPhone XS and the iPhone 11 Pro Max lasting five hours longer than iPhone XS Max.

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Apple’s CEO, Tim Cook, said the Pro models are “the most powerful and most advanced iPhones we have ever built, with a stunning design.” Of course, they are; they're the latest models. Check back in a year and the company will most likely be saying the same thing about its new line. However, Apple has added some new features — now you can take a slow-motion video from the front-facing camera, which seems kind of cool. 

To be honest, it is kind of difficult to maintain innovation when it comes to smartphones. I think most companies, including Apple, are realizing that, which is why the company continues to move its business beyond devices. Yes, at the launch this year, the company unveiled its new watch series and its seventh generation iPad and made some other significant announcements that we should be paying attention to. 

It announced Apple Arcade and unveiled pricing for the gaming subscription product. It also discussed its Apple TV+, which will be a new streaming service for original shows and movies. The price point is actually pretty reasonable compared to other streaming services like Netflix. Apple said that its Apple Arcade and Apple TV+ will each cost $4.99 a month. Netflix shares were down by more than 3% on this announcement. 

Getting into and staying in the business of subscription services has Apple shareholders excited despite the revelation that that company's new devices may be lackluster. The new businesses could very well bring in some solid revenue. Its Apple Music, other streaming content, AppleCare warranty business, and Apple Pay increased 13% from last year. 

Its services like Maps, Siri, and iCloud make up 17% of Apple's total sales, which is more than the iPad, Mac, and wearables. IPhones account for 56% of sales for the company — still the company's pride and joy. The Apple Card, a new addition to the company's services, is a credit card that was launched with financial services giants Goldman Sachs (NYSE: GS) and MasterCard (NYSE: MA). 

So even though Apple isn't offering anything too exciting with its newest iPhones, it's keeping its valued consumers happy with new features until the next line. It's also advancing its business into growing sectors that will prove to be prosperous in the years to come. 

Until next time, 

Jennifer Clark
Pro Trader Today

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